Email marketing is important because it allows businesses to directly communicate with their audience in a personalized and cost-effective way. It enables them to build brand awareness, foster customer relationships, drive engagement, and generate revenue.

Email marketing works by collecting email addresses from subscribers, segmenting the email list based on demographics or behaviors, creating compelling email content, and sending targeted campaigns to engage subscribers and achieve specific business objectives.

There are various types of emails you can send as part of your email marketing strategy, including promotional emails, newsletters, welcome emails, abandoned cart reminders, transactional emails, re-engagement campaigns, and more.

You can build an email list by offering incentives for people to subscribe, such as discounts, freebies, or exclusive content. You can also collect email addresses through lead generation forms on your website, social media, events, and other channels.